http://cityfile.com/dailyfile/7508
NBC has been sued by the Boston based type foundry, The Font Bureau. The Font Bureau claims that NBC had only purchased one license but had actually installed the fonts on several different computers. NBC also only paid for a limited number of fonts on this license. What NBC is being sued for is copyright infringement. The average person might not know that fonts are copyright protected, but NBC knew this and still proceeded to violate the terms by using typefaces that were not payed for in their fall marketing campaign.
NBC now faces a $2 million lawsuit for its disregard for copyright law. The Font Bureau claims that this case has damaged its relationship with past and present customers. This case should serve as a warning to designers to be aware of copyright law and to make sure that all of their fonts are licensed.
Thursday, October 29, 2009
Getting Clients through a Design Blog
Brian Hoff's thedesigncubicle is a design blog that is aimed at helping and inspiring designers. I recently read an interesting article titled How a Design Blog is Attractive to Clients. In this article, Brian addresses some issues the question "Does your blog bring you business? If so, how?"
While most design blogs are very helpful to other designers in the design community, they can also be used to showcase work and work habits. In the article, Brian touches on several ways blogs can be used to gain business from new clients.
The first suggestion Brian gives is to include insight into the process. It is always a good idea to do this so clients can learn about how you work as a designer. This will let them know exactly how much work goes into each project and what they are paying for, which is always a good thing. Brian then stresses the importance of, not only showcasing your work, but also being able to talk about it. Clients will be impressed and excited about your work if you talk about it like you are excited about it.
Showcasing your personality in a blog is also important. When clients hire online, they want to know who they are shelling all of their money out to. When showcasing your personality online, make sure to have consistency between writing style and speaking style.
Next, Brian states that your blog can assist in trusting relationships. This can be done by giving insight into process and showcasing work and personality. Also, when potential clients are able to read comments of your work, it gives them even more insight into your work.
thedesigncubicle often shares resources for no other reason than to help other designers. This can also serve another purpose of informing potential clients. It is always good have informed clients; when they are informed they are more likely to understand your process and the design choices you might make along the way.
While most design blogs are very helpful to other designers in the design community, they can also be used to showcase work and work habits. In the article, Brian touches on several ways blogs can be used to gain business from new clients.
The first suggestion Brian gives is to include insight into the process. It is always a good idea to do this so clients can learn about how you work as a designer. This will let them know exactly how much work goes into each project and what they are paying for, which is always a good thing. Brian then stresses the importance of, not only showcasing your work, but also being able to talk about it. Clients will be impressed and excited about your work if you talk about it like you are excited about it.
Showcasing your personality in a blog is also important. When clients hire online, they want to know who they are shelling all of their money out to. When showcasing your personality online, make sure to have consistency between writing style and speaking style.
Next, Brian states that your blog can assist in trusting relationships. This can be done by giving insight into process and showcasing work and personality. Also, when potential clients are able to read comments of your work, it gives them even more insight into your work.
thedesigncubicle often shares resources for no other reason than to help other designers. This can also serve another purpose of informing potential clients. It is always good have informed clients; when they are informed they are more likely to understand your process and the design choices you might make along the way.
Thursday, October 15, 2009
Creative Spaces
http://www.creativespaces.net.au/about
I found this on a blog showcasing 15 examples of modern web design. The site is meant to help artists find affordable spaces to exhibit or develop their work. The site allows users to both find and list spaces available to this market. The "creative spaces" may be available lease or share for a short period of time. Users can read case studies on how ordinary spaces can be transformed into places for art projects. The site is marketed to artists interested in finding a space somewhere in Victoria.
Not only is this site extremely aesthetically pleasing, but it serves a unique purpose in assisting other artists. The site is very intuitive in terms of navigation. All main navigation is located at the top with sub navigation located on a side bar.
The concept for the site is also very unique and could really be expanded into a much larger, international service. The site is just overall a really nice example of modern web design from its form to its function.
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